Anchor and Arrow


My name is Lorna and I’m a new mum from the Northern Beaches in Sydney. I started Anchor & Arrow out of
the desire to provide mums with practical daily baby accessories that were also designed with style.

Our range first started with swaddles, an absolutely essential item that parents use day in and day out. We have since expanded our range to also include cot and bassinet sheets.

Our products are made for mums by mums, so we know what they need. All of our products are designed in Australia and made from the highest quality materials.

We test fabrics vigorously and hand-select our organic bamboo cotton blend for our swaddles. Our materials are not only the softest material on the market but also the most environmentally sustainable.

We’re continuously focused on designing beautiful prints, made from the highest quality materials that mums will love using every day.

Lorna Doe,
Founder, Anchor & Arrow